Well people, I fear that what I thought might happen, is in fact occurring. When LinkedIn implemented their "InMail" feature, where you can essentially bypass the normal chain of contacts typically needed to reach a given LinkedIn member, I feared that it would be the end to LinkedIn's health as a community. First, I objected to LinkedIn changing the game mid-season and allowing people to reach my contacts just by paying a price. Second, I was afraid that these unsolicited direct connections would ultimately lose validity, amounting essentially to social networking spam.
I think we're there now.
I have spoken to a number of heavy LinkedIn users, all recruiters, and I have to say that LinkedIn must be making a bundle on InMailing. I too submitted to the "well if they're all doing it" excuse and bought a LinkedIn membership. I guess at the time I figured that the company has to make money somehow even if I do have serious reservations. That being said, I have noticed that the number of people who will respond to a nicely worded, friendly InMail is dropping and dropping fast. I think there is going to be a special category in the spam box for LinkedIn unsolicited contacts!
Do I have an answer, well no I actually don't now that Pandora's box has been opened, but I do wish in a way that the system remained closed. I guess I'm idealistic, but in the long run, I think it would have been healthier for the LinkedIn social network community to keep the chain of contact intact. I'd love to hear what you have to say.
Tuesday, January 02, 2007
The Declining Impact of LinkedIn?
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